Copywriting for Print & Digital
Generated copy for direct-to-consumer websites, email marketing, sales collateral, and other digital and print materials for internal and external brand communications. Told effective brand stories while maintaining cohesion, personality, and tone of voice. Drove product promotions, seasonal stories and trends, and key brand and company initiatives. In addition to written copy, I also designed the below visuals.
Script for Broadcast Spot
Wrote CEO script for broadcast spot on The View - View Your Deal. Objectives were to include company values and selling points, showcase the variety product offerings, and share exclusive deal information within a brief 30-second segment while maintaining brand tone of voice and personality throughout.
Authored Children's Book
Outside the box thinking: produced children's book as a vessel to market the brand's rich history and connect with customers in an original way. Storyline features core initiatives like the brand mascot (Fritz the Frog), company owners (4th generation, family owned), and the brand's line of successful character-inspired products.
Owned project from concept to completion. Pitched proposal to executive leadership and received buy-in, wrote copy, managed graphic design development and provided art direction to independent graphic artist, finalized layout, and oversaw final production.